Very good intro video on how you can use LinkedIn to get things done and grow your business. Enjoy!
Posted under digital marketing
This post was written by Stephen Jennings on June 30, 2009
Are Google AdWords a Ripoff?
If there is a statement that will upset experienced Digital Marketers it is this, “Google AdWords are a Ripoff! We tried this once and didn’t get any business.” When we talk to these people we generally find they lack a clear understanding of how AdWords work and how they can use Pay Per Click advertising to generate revenue for their business.
Now, I do not believe that AdWords (aka Pay Per Click) is the correct tool for every business that wants to market online, but Google is certainly not trying to ripoff their customers. What they are trying to do, however, is make a profit.
A Myth Dispelled
Almost seven years after Google changed the Pay Per Click auction model, some people still think winning at AdWords is all about bidding the highest cost per click. Many business owners shy away from pay per click advertising because they don’t understand how it works or don’t want to pay for the highest rankings. The fact is, AdWords ads are positioned based on a variety of factors:
- A good landing page - the page a user is directed to when they click on your ad.
- A good click through rate - the number of people that click your ad.
- A relevant advertisement - Google’s bread and butter!
Your bid is only one of many important factors. Your position is determined more by the relevance of your ad to the keyword search and by the click through rate the ad receives than by your bid. This is because Google makes more money the more your ad is clicked!
Show Me the Money
For example, let’s assume I own a store that sells used golf clubs and I am paying $1 per click for the keyword phrase “used golf clubs”. The myth many people believe is that a competitor can pay $2 for the same phrase and be ranked much higher. This is just not true.
If my ad generates 50 clicks a day versus 20 clicks for my competitor (because my ad is more relevant and my landing page is properly optimized) I will be ranked much higher. Why? Two reasons. Because Google deems my ad more relevant to the users search and thus more beneficial for them. Second, because I made more money for Google! My 50 clicks for a dollar each earned Google $50. My competitors 20 clicks at $2 only generated $40 for Google. I win.
And you can win too! Google AdWords can be extremely profitable for your business, but there is much more to the process than choosing keywords and determining your bids. If you are serious about growing your revenues via the Internet then be sure to reach out to a qualified professional for help.
Please comment on this blog or email me at stephen@jngstech.com if you have any questions concerning your company’s technical needs. Hope this tip finds you well. Have a fantastic day!
Posted under Make Money!
This post was written by Stephen Jennings on May 27, 2009
#1
Welcome to True Colors!
This is our first post and I am extremely excited and proud that we have launched this site as a way to communicate with other business owners on the topic of Information Technology. This site is much more than a simple blog about technology. It is an online publication dedicated to educating our clients, prospects, and fellow business owners alike. You will notice there are several sections of this publication. Topics range from Digital Marketing and Managed Services to Custom Application Development and Information Security. Hopefully there’s valuable information you can use immediately to better your business. If not, feel free to leave a comment and we’ll be happy to address your questions and issues.
Simple Philosophy
When it really comes down to it Jennings Technologies and True Colors are designed to do 3 things. Help you use technology to Make Money, Save Money, and Reduce Risk. That’s it! You will notice the three different colored logos throughout the site. The Green logo is dedicated to helping you make money. The Orange logo is dedicated to helping you save money. The Blue logo is dedicated to helping you reduce business risk. This is why we call the publication True Colors.
What You Can Expect
Each week we’ll cover topics that are important to your business and to discuss ways you can reach your business goals by using technology. A different topic will be discussed for each of the three core areas (make money, save money, reduce risk). Feel free to use your favorite RSS reader to obtain instant updates!
Plea for Help
So this is the time where I beg for your help. As this is a new publication we really need your help to let us know if we are on the right track. Please leave honest comments to let us know your thoughts on the topics discussed and your impression of the site. We are here to serve you and your feedback is invaluable to us!
About Stephen Jennings
Stephen Jennings is the President and CEO of Jennings Technologies located in Medford, NJ. Jennings Technologies was founded in the summer of 2004 when Stephen left his full time position as the Director of Information Security with Applied Card Systems and started providing independent consulting services to mid market and Fortune 500 companies throughout the United States. Read More…
Posted under First Post
This post was written by Stephen Jennings on August 14, 2008
