So I am gonna keep my post short and sweet this week. I want to address the issues of businesses losing existing clients and having trouble driving in new ones! Now I could talk or write forever and a day about all of the things I as a technology professional can do with digital marketing to help you improve your business, but I want to approach these topics from a different angle. And I am going to dare to say that there is plenty YOU can do on your own to improve the picture that is your business…here goes:
Kindness is Free
It can be easy to look at every business issue your clients have from a selfish place and think: “How can I help and how much do I charge?” As a business owner myself I understand this thinking and know that it is a natural and fine way to approach business. You want to help your clients solve their problems and you also want to see your business flourish; this is great, but there can be trouble if you don’t occasionally ask yourself: “What can I do for free to make my clients lives better?” I am not suggesting that you turn yourself upside down and lose your very important revenues; I am only suggesting that you at least ask yourself this question, because often times you will find that there is plenty you can do to improve your worth with clients and it can be free. Sending a simple “thank you” email every once in a while can help brighten your clients day and let them know you appreciate their business. Writing a blog like this and letting clients know what’s on your mind can give valuable insight into things and often the information and tips can be of value to someone; even if it’s one person. You can give your client two cherries on top of their ice cream sundae instead of one. You can chop an hour off of an invoice if you know you can afford it and your very loyal client could use the break. You can vacuum the floor of the car after you change the oil. You can offer up referrals to other businesses you trust if you know they can help your client save money and get trusted service in one area or another. You can offer a choice of paper or plastic. You can let them keep the pen. You can ask them how their day is going. You can update them on the status of a project. YOU can figure out something…
I appreciate my clients….very much! Thank you for being you.
-Justin
Posted under Uncategorized
This post was written by Justin Williams on May 19, 2009
