True Colors Jennings Technologies Online Publication :: Committed to your business success.

So I am gonna keep my post short and sweet this week. I want to address the issues of businesses losing existing clients and having trouble driving in new ones! Now I could talk or write forever and a day about all of the things I as a technology professional can do with digital marketing to help you improve your business, but I want to approach these topics from a different angle. And I am going to dare to say that there is plenty YOU can do on your own to improve the picture that is your business…here goes:

Kindness is Free

It can be easy to look at every business issue your clients have from a selfish place and think: “How can I help and how much do I charge?” As a business owner myself I understand this thinking and know that it is a natural and fine way to approach business. You want to help your clients solve their problems and you also want to see your business flourish; this is great, but there can be trouble if you don’t occasionally ask yourself: “What can I do for free to make my clients lives better?” I am not suggesting that you turn yourself upside down and lose your very important revenues; I am only suggesting that you at least ask yourself this question, because often times you will find that there is plenty you can do to improve your worth with clients and it can be free. Sending a simple “thank you” email every once in a while can help brighten your clients day and let them know you appreciate their business. Writing a blog like this and letting clients know what’s on your mind can give valuable insight into things and often the information and tips can be of value to someone; even if it’s one person. You can give your client two cherries on top of their ice cream sundae instead of one. You can chop an hour off of an invoice if you know you can afford it and your very loyal client could use the break. You can vacuum the floor of the car after you change the oil. You can offer up referrals to other businesses you trust if you know they can help your client save money and get trusted service in one area or another. You can offer a choice of paper or plastic. You can let them keep the pen. You can ask them how their day is going. You can update them on the status of a project. YOU can figure out something…

I appreciate my clients….very much! Thank you for being you.

-Justin

Posted under Uncategorized

In an ongoing four-part series, I investigate ways to save money using technology.  This week I will go over the process of streamlining business processes using technology to increase efficiency and keep costs down.

We often take technology for granted.  For example, email is a huge time saver.  If you were to consider the amount of time it would take either to call or visit each person you email in a day, you can start to appreciate how technology has made your life easier and more efficient.  Instead of having to catch up with an associate when they are available or when you have time, the email can be composed and responded to at any time.  Combine that with the super low cost - often free - of email, and you can see a technology that is already saving your company money.

Especially in “economic downturns” like we’re experiencing now, it is important for companies to immediately address their inefficiencies.  Sure, you may currently be using email, productivity suites like Microsoft Office, and Quickbooks to handle your accounting, but are you really leveraging technology to squeeze the most out of our business?  For example, does your business have large quanitites of paperwork?  Are people filling forms out by hand ?  A solution can be found or built that will take that information and catalog it so it can be efficiently input and retrieved at any time.  Hospitals, for instance, have saved a great amount of time, space, and resources by simply taking x-rays and moving them into a digital medium.

Bottom line, time is money.  The sooner you can streamline your processes, the sooner you can begin to save.   And with technology, the savings continue year after year.

If your ready to start saving with technology, please feel free to contact Jennings Technologies.  We have experience helping companies streamline process using both prebuilt and custom applications.

Posted under Save Money