Ok, so we have clients on the fence about things like: LinkedIn, Twitter, Blogs, and other forms of social media. The most common hang-up lies in a lack of understanding of just what these tools are good for; hence the title of this post. So let me clear a few things up.
Closing the Gap
Remember when the free world relied on television, radio, and snail mail to communicate ideas on a large scale? In those days it took a great deal of effort to market your products and services to consumers, and it also took a sometimes hefty investment. Marketing has never been the only thing a business needs to grow; there are a ton of other techniques that need to be used, like networking for example. Well, the cool thing about this technology driven reality we find ourselves in now is businesses of all types and sizes can do what it takes to communicate on a large scale and a lot of it can be free.
Let me give you an example of how I recently “closed the gap” while using Twitter. Some of you may find it hard to believe but I am a geek on various levels. I love video games. So recently I was reading an article on a major technology related website and a regular author posted some negative comments about a game I am excited to purchase once it is released. The thing is, the game is not yet released and I was offended that the author was essentially giving the game a bad rap before it even has a chance to see a release! So naturally I hopped on my Twitter account and sent out a “Tweet” concerning my outrage that this website was trashing a game I was so excited for. Within minutes of my post, the author himself responded to me explaining his actions. Imagine mailing the author an angry letter via snail mail and waiting for a published response in a magazine or newspaper…probably going to take a minimum of weeks and maybe not worth your precious time, but with Twitter I was able to reach my target and receive a response within minutes! That is truly closing the gap.
Small World
Imagine the business opportunities you can expose when the decision makers your company needs to reach are within a few keystrokes and their accessibility lies in your willingness to try new things like social media. Decision makers are doing it, and so should you and your business.
When you’re ready to learn more or take the social media plunge, contact me @ justin@jngstech.com or read more about Jennings @ http://www.jngstech.com
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This post was written by Justin Williams on April 8, 2009
