Is Digital Marketing Green Marketing?

So I was doing the dishes, yes us extraordinarily handsome web marketeers do occasionally partake in manual labor…hard to believe I know. Anyway I got to thinking about how cool I am for saving all of the little plastic containers that my takeout Chinese food comes in so I can reuse them for things like storing tuna fish for 3 weeks in the fridge..before my wife eventually throws out the tuna and re-washes the container. I was thinking about how I am doing a small thing to make this world a little more green, and while I am proud of my eco-friendly tendencies I can’t say that I am perfect, as no one is, but the little things add up. Enough rambling…read on.

I realized in my moment of Zen that by partaking in Digital forms of marketing, companies and individuals are actually doing a great deal to help the environment. Think about all of the paper you can save by moving your traditional postcard mailers to email blasts. Think about all of the non-renewable resources you are preserving when you choose to record a digital commercial and have it sent out to millions via the internet as opposed to traditional “tape” and broadcast methods. Yes my friends you can feel eco smart and business smart when you see your ROI shoot through the roof by using things like blogs, email, websites, flash presentations, webinars and more “renewable” forms of marketing to communicate your products! Traditional marketing is going to stick around for a while, but everyone can do their part by moving one or two methods to digital.

No more stuck in ink magazine ads! No more carved in stone billboard advertisements! No more money wasted on postcard mailers! VIVA The GREEN Revolution!

See more at: http://www.jenningstechnologies.com/digitalMarketing.asp

Posted under Green Revolution

This post was written by Justin Williams on October 19, 2008

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