Very good intro video on how you can use LinkedIn to get things done and grow your business. Enjoy!
Posted under digital marketing
This post was written by Stephen Jennings on June 30, 2009
What the @!$# is Twitter?
Great video explaining Twitter. Enjoy!
Posted under digital marketing
This post was written by Stephen Jennings on February 6, 2009
Recession proof your business!
I’m sure you’ve heard the news. Businesses in the US are hurting and the economy is experiencing a bad spell the likes of which we have not seen in a long time. So, the obvious question for business owners is “What can we do to recession proof our business?”. While this is a complicated question with no sure answer, there are definitely steps you can take to ensure survival during these tough times.
Out with the old, in with the new!
Most business owners are very familiar with the traditional steps needed to keep the revenue stream steady while driving more business through the door. There are very specific things that are done to advertise and establish a brand in the real world which include: creating printed materials like business cards and brochures, purchasing advertisement space on television, radio and billboards, and hiring staff to perform sales calls and setup sales meetings. These are very true and proven methods of marketing and that’s fine and dandy, but should you still be investing the same amounts in these things to keep your eggs in one basket? The answer is no.
In a world where digital technology and digital advertising is everywhere from your home computer to electronic coupons at the grocery store; the question you should be asking yourself is “How does my business stack up within the digital landscape?”. Digital marketing is a must for companies who expect to weather the growing financial storm.
Top Analysts Rank Search Engine Marketing in Top 3 out of 10 Ways to Generate High Quality Leads
It’s true; people would rather use a search engine when looking for goods and services. Not only are Internet based Ads and Websites a “greener” approach to marketing due to the lack of ink and paper that magazines and postcards require, but consumers of all types find it easier to shop and compare when using Internet Search Engines like Google and Yahoo. On top of this a Digital Marketing Strategy can save your business thousands of dollars. We all win.
Things you need to do to stay competitive:
- Get an Attractive User-Friendly Website
- Get Your Website Listed with Google (this is a necessity..compare the stocks of Google(GOOG) versus a top competitor like Yahoo(YHOO) http://www.nyse.com/)
- Drive High Quality Leads to your Website through precisely targeted Pay Per Click Ads
- Consider Blogs, Newsletters, and Email Marketing
- Close your Sales and Stay Competitive!
Contact me at justin@jngstech.com for more information!
Or visit us on the web: http://www.jngstech.com
Posted under digital marketing
This post was written by Justin Williams on January 28, 2009
What to look for when considering Digital Marketing.
In tough economic times every business owner is keeping their eyes and ears open in hopes of finding better and more efficient ways to conduct business and drive up revenues. One place that few businesses are cutting back on is marketing, and for good reason. A business needs effective and consistent marketing no matter what economic climate exists, just look around and you will notice very few have cut back marketing by dramatic and noticeable amounts. While it may not be smart to cut back or eliminate marketing, I think we can all agree that smarter, cheaper, greener and more efficient never hurt anybody! Digital Marketing is a great way to advertise, attract and retain new and existing clients, but what should you look for?
Here’s a few of my thoughts on that question:
- Metrics..does the Digital Marketing company you are looking into offer proof that your investment is paying off? There is little reason behind dumping your money into an investment that remains “virtual”. Make sure that you are seeing results on a regular basis, monthly reports should be a requirement. The proof is in the pudding!
- Flexibility..one of Digital Marketing’s great strengths lies in its flexibility. Traditional marketing relies heavily on consistency, and that’s a good thing, but you can’t fix a typo or color flaw on 5000 postcard mailers without some pain and money loss. Digital Marketing should give you the ability to change your strategy at the drop of a dime….without spending one! This brings me to my next point…
- Flat-Fee Pricing..Flat-Fee pricing is the way that smart businesses will price and pay for services now and into the future. Be secure, know what you’re getting for how much, you deserve it! Death to the hidden costs!
Consider these points a good place to start when looking to invest in Digital Marketing. Check back often for more thoughts!
Visit our website at www.jenningstechnologies.com.
Posted under digital marketing
This post was written by Justin Williams on November 15, 2008
