True Colors Jennings Technologies Online Publication :: Committed to your business success.

So I am gonna keep my post short and sweet this week. I want to address the issues of businesses losing existing clients and having trouble driving in new ones! Now I could talk or write forever and a day about all of the things I as a technology professional can do with digital marketing to help you improve your business, but I want to approach these topics from a different angle. And I am going to dare to say that there is plenty YOU can do on your own to improve the picture that is your business…here goes:

Kindness is Free

It can be easy to look at every business issue your clients have from a selfish place and think: “How can I help and how much do I charge?” As a business owner myself I understand this thinking and know that it is a natural and fine way to approach business. You want to help your clients solve their problems and you also want to see your business flourish; this is great, but there can be trouble if you don’t occasionally ask yourself: “What can I do for free to make my clients lives better?” I am not suggesting that you turn yourself upside down and lose your very important revenues; I am only suggesting that you at least ask yourself this question, because often times you will find that there is plenty you can do to improve your worth with clients and it can be free. Sending a simple “thank you” email every once in a while can help brighten your clients day and let them know you appreciate their business. Writing a blog like this and letting clients know what’s on your mind can give valuable insight into things and often the information and tips can be of value to someone; even if it’s one person. You can give your client two cherries on top of their ice cream sundae instead of one. You can chop an hour off of an invoice if you know you can afford it and your very loyal client could use the break. You can vacuum the floor of the car after you change the oil. You can offer up referrals to other businesses you trust if you know they can help your client save money and get trusted service in one area or another. You can offer a choice of paper or plastic. You can let them keep the pen. You can ask them how their day is going. You can update them on the status of a project. YOU can figure out something…

I appreciate my clients….very much! Thank you for being you.

-Justin

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Ok, so we have clients on the fence about things like: LinkedIn, Twitter, Blogs, and other forms of social media. The most common hang-up lies in a lack of understanding of just what these tools are good for; hence the title of this post. So let me clear a few things up.

Closing the Gap

Remember when the free world relied on television, radio, and snail mail to communicate ideas on a large scale? In those days it took a great deal of effort to market your products and services to consumers, and it also took a sometimes hefty investment. Marketing has never been the only thing a business needs to grow; there are a ton of other techniques that need to be used, like networking for example. Well, the cool thing about this technology driven reality we find ourselves in now is businesses of all types and sizes can do what it takes to communicate on a large scale and a lot of it can be free.

Let me give you an example of how I recently “closed the gap” while using Twitter. Some of you may find it hard to believe but I am a geek on various levels. I love video games. So recently I was reading an article on a major technology related website and a regular author posted some negative comments about a game I am excited to purchase once it is released. The thing is, the game is not yet released and I was offended that the author was essentially giving the game a bad rap before it even has a chance to see a release! So naturally I hopped on my Twitter account and sent out a “Tweet” concerning my outrage that this website was trashing a game I was so excited for. Within minutes of my post, the author himself responded to me explaining his actions. Imagine mailing the author an angry letter via snail mail and waiting for a published response in a magazine or newspaper…probably going to take a minimum of weeks and maybe not worth your precious time, but with Twitter I was able to reach my target and receive a response within minutes! That is truly closing the gap.

Small World

Imagine the business opportunities you can expose when the decision makers your company needs to reach are within a few keystrokes and their accessibility lies in your willingness to try new things like social media. Decision makers are doing it, and so should you and your business.

When you’re ready to learn more or take the social media plunge, contact me @ justin@jngstech.com or read more about Jennings @ http://www.jngstech.com

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